Major Brand and Former Pro Athlete Team Up For Father’s Day
By Tyshca Nicole
An ispiring partnership between Shinola, a lifestyle brand with roots in Detroit, and Nate Burleson, a devoted father of three and a former professional athlete, is highlighting the significant influence fathers have on the lives of their children through the touching digital campaign "Celebrate This Father's Day With A Timeless Legacy." The collaboration comes just in time for Father’s Day.
Shinola is famous for its dedication to creating classic goods and experiences that are infused with an identifiable sense of American style, craftsmanship, warmth, and quality that is firmly based in Detroit's illustrious past and strong spirit. Former Detroit Lions player Burleson, who has a strong bond with the community, has partnered with Shinola to celebrate fathers this Father's Day.
Burleson discusses his thoughts on fatherhood in the short film that will debut this week across the brand's social media platforms, underlining the value of cherishing family time that he is handing down to his children and future Burleson generations.
Burleson, acknowledges his kids as the best Father's Day gift he could possibly receive as cameras join him on a journey to the Shinola store in quest of a very rare heirloom gift for his children. Burleson's search for the ideal wristwatch leads to a poignant scene that highlights the value of valuing family ties and quality time spent.
"I'm seeking something truly unique. As he walks into the business, Burleson says, "I want to do something for my children that will endure the test of time but also serve as a remembrance of our relationship.”
He meticulously chooses the ideal watches for his children after being led by the knowledgeable staff through a distinctive Shinola in-store experience. Burleson gives his teenage boys the gift, which he has personalized with special engraving, and uses the touching occasion to teach them a lesson.
According to Philip Pirkovic, Shinola Director of Brand & Partnerships, "This partnership with Nate Burleson is a meaningful tribute to the power of fatherhood and the enduring impact we have on our children's lives." We are privileged to be a part of this campaign and to design watches that honor the special relationship between fathers and their offspring.
The song "Celebrate This Father's Day With A Timeless Legacy" by Nate Burleson and Shinola serves as a concrete reminder of the significant influence that father figures have on the course of our lives as well as the enduring value of fond memories as Father's Day draws near.