Target Announces Spring Designer Collection

Grenadian designer Fe Noel is one of the featured designers.

By Tyshca Nicole

Photo courtesy of Target

Target's newest designer collaboration partners include the New York City-based label Fe Noel, with origins in the Caribbean island of Grenada Colombian label Agua Bendita, known for its vivid floral prints, and the Los Angeles-based label Rhode, known for its signature printed dresses.

Designer Felisha "Fe" Noel incorporates the underlying philosophy of "Make Life Beautiful" into her designs, which is greatly inspired by her Grenadian heritage and close-knit family. The New York City-based designer's limited-edition Spring Designer Collection for Target features uncomplicated yet distinctive shapes that are accented with edgy prints and fiery pops of color.

There will be 100 pieces of apparel, accessories, and swimwear in XXS to 4X spread across the three collections, with a price range of $15-$48.

Photo Courtesy of Fe Noel

"Target has a long history of bringing to our guests the world's best designers at amazing prices and our partnership with Agua Bendita, Fe Noel and RHODE is another great example of that," said Jill Sando, executive vice president and chief merchandising officer, Target. "These are bold, distinctive, women-founded brands inspired by their own roots and cultures and I know our guests will absolutely love them." 

Target’s seasonal designer collaborations routinely gain consumer attention and the Minneapolis-based retailer has been rolling them out for years. Its most recent cohort of brand partners, Kika Vargas, Sergio Hudson and La Ligne, released a collection last fall.