Black Owned Fitness Brands
Coffea Flair Editorial
Brand new, fashionable sporting wear is always welcome. Now is a great time to put your purchasing power to work for a good cause by purchasing new exercise attire.
You can skip the trip to the Nike factory store and instead shop at one of these Black-owned fitness clothing brands. Supporting a Black entrepreneur could lead you to your new favorite product line. What could possibly go wrong?
Culture Fit Clothing
'Activewear for the culturally conscious woman' is Culture Fit Clothing's slogan. Culture Fit Clothing, established in 2018 by a group of women of West African heritage, is known for its high-waisted, African-inspired fashions made from sweat-wicking fabric. In terms of fashion and utility, these threads are unparalleled.
Lukafit Activewear
South African fitness fanatic Mbali Z. Ndlovu started this Black-owned fitness wear firm with the intention of creating an empowering brand for women. The term Lukafit comes from the Zulu word "juluka," which means perspiration.
PRU APPAREL
Power + Representation + Unity = PRU. Ebonique Hewing "felt a great need for protection, freedom, and tranquility" and thus developed PRU APPAREL in 2014. Hewing founded PRU to foster bonds of sisterhood and community through its distinctive, culturally-informed prints.
Kemetic Knowledge
Kemetic Knowledge is a high-end line of sporting clothing and swimwear that features practical, aesthetically pleasing garments that pay tribute to African heritage and tradition. The mission of the company is "to respect Africans through our collection of products and bring awareness to their significant role in the world."
Vero Mastodon
The Black-owned clothing company Vero Mastodon creates products for both sexes that are inspired by military style. Hoodies, sweatpants, athletic shorts, tanks, caps, leggings, T-shirts, and zip-up jackets are all part of the collection.
Lydia Endora
Lydia Endora is what you desire if you value confidence, attractiveness, and ease of movement. Lydia Endora Thompson, a designer based in Chicago, started this label because she noticed a void in the market for stylish, well-made clothes at reasonable pricing.
ABA Fitness
Harley Wiltz, of Baton Rouge, Louisiana, established ABA Fitness. Wiltz's personal training business is known as Anything But Average (ABA). His private gym and approach to personal training are genuinely unique.
Follow Wiltz's business on Instagram to find out when the next limited-edition collection of ABA Fitness gear is released.
P-X-W
P-X-W designs and manufactures functional, fashionable, and comfortable athletic wear for men and women. Looking for a sustainable, Black-owned athletic apparel brand? P-X-W also operates on low waste rules and practices.
VizFit Apparel
Gerren Liles, the original trainer at MIRROR and a personal trainer at Equinox, founded VizFit Apparel. Vision Fitness is abbreviated as "VizFit." In addition to graphic tanks and tees, VizFit Apparel also sells leggings and headwear.
EleVen
EleVen by Venus Williams is a line of fashionable athleisure wear and tennis gear that draws inspiration from Williams' extensive professional tennis career. Venus founded EleVen to design an athletic clothing collection that encourages women to give their all every time they step foot on the court or into the gym.